I think Netflix should pair up with some of the newer broadband and fiber optic TV / Internet providers to give Netflix customers access to their queues through their TV, as well as watch their "View It Now" movies.

The set up would be simple, users could navigate to the Netflix channel, and log in. Then they could browse and add movies just like they can do now on the website. Also, the View It Now movies could be played right through your TV and home theater system, bypassing the inconvenience of watching a great movie on a 19 inch flatscreen monitor.